In 2007 the publishing house Scenari S.r.l. has picked up the baton of the preceding enterprise Andrea Lazzarini Editore, by the journalist Andrea Lazzarini, who in 1989 had started publishing the monthly magazine "Scenari", a niche publishing product designed to promote the area now included in the "Regio Insubria", corresponding to province of Novara, Verbano-Cusio-Ossola, Varese and the Swiss cantons of Ticino and Valais, with the province of Como, extending later to the Piedmont and Lombardy regions.
After receiving important prizes and awards of merit, in 1991 the magazine took the words "International Review of the Alps", thanks to a Council of Europe resolution. Since then "Scenari" expanded its sights to other horizons, from Slovenia to Monte Carlo, in the territory now included in the "Alpine macro-region" and, of course, interested by the ALPINESHOWROOM project. In the same spirit Andrea Lazzarini Editore published the first Alpine Convention in those years.Currently the publishing house is responsible for the printing of books, guides, monographs, and also the creation of websites and the organization of events.